Joss Stone‘s new shoe line for Nine West, the Vintage America Collection, will be aptly promoted (thankfully)! The company has teamed with JAGTAG to run a mobile campaign. Smart move because smart phones have really taken over in recent years!

Here’s a snippet of the press release:

Nine West’s Vintage America Collection campaign with JAGTAG allows consumers to interact with singer-songwriter and style icon Joss Stone, who helped design the new product line, through email messages, free music downloads and digital videos. Users will also have the chance to enter a sweepstakes to win products from the Nine West Vintage America Collection. The specially branded JAGTAG features Joss Stone’s signature flower tattoo design and will appear on Vintage America Collection shoeboxes and promotional materials in print and in-stores, as well as on a microsite for the campaign (www.ninewest.com/vintageamericacollection) and in Lucky Magazine’s October issue.

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