online marketing 2010 April | Joss-Stone.net

Archive for April, 2010

Joss Stone will work with popular American shoe company, Nine West, designing shoes for the Nine West Vintage America Collection Fall 2010.

The label has signed Grammy Award-winning, British R&B singer Joss Stone to produce a fall ’10 capsule collection. Stone will collaborate with Nine West Creative Director Fred Allard on the project, with proceeds benefiting Soles4Souls. Shoes in the line will retail for $70 to $120, according to Stacy Lastrina, chief marketing officer for Nine West’s parent company, Jones Apparel Group Inc.

Joss’ line will debut at the end of August, but pre-orders will be accepted in July via www.ninewest.com/vintageamerica.

Can’t wait! Love that Joss is actively developing her “brand”!

Source: Press Release

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Joss Stone is just one of many high profile celebs announced to appear and/or perform on FOX’s American Idol Gives Back episode April 21st from 8:00-10:00 PM ET live.

As part of his global effort to raise awareness for and to end HIV/AIDS, Sir Elton John will perform on IDOL GIVES BACK, airing Wednesday, April 21 (8:00-10:00 PM ET live/PT tape-delayed) on FOX, on behalf of the Elton John AIDS Foundation. Alicia Keys, Carrie Underwood, The Black Eyed Peas, Annie Lennox, Jeff Beck & Joss Stone and Mary J. Blige & the All-Star Band will also perform.

From that press release snippet, it looks like she’ll be performing with Jeff Beck. Possibly a live performance of “I Put a Spell on You”? Can’t wait!

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Joss Stone has reunited with PETA for another ad. If you’ll recall, she had an ad back in 2007 promoting her lifetstyle as a proud vegetarian.

This time around, Joss is a part of a campaign to raise awareness of Black Bears being killed for their fur, which is being used to make The Queen’s Guards’ ceremonial caps.

The ad will make its debut later on this year.

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