online marketing Joss Stone Teams with Nine West for Shoe Line | Joss-Stone.net

Joss Stone will work with popular American shoe company, Nine West, designing shoes for the Nine West Vintage America Collection Fall 2010.

The label has signed Grammy Award-winning, British R&B singer Joss Stone to produce a fall ’10 capsule collection. Stone will collaborate with Nine West Creative Director Fred Allard on the project, with proceeds benefiting Soles4Souls. Shoes in the line will retail for $70 to $120, according to Stacy Lastrina, chief marketing officer for Nine West’s parent company, Jones Apparel Group Inc.

Joss’ line will debut at the end of August, but pre-orders will be accepted in July via www.ninewest.com/vintageamerica.

Can’t wait! Love that Joss is actively developing her “brand”!

Source: Press Release

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